Always be the dumbest person in the room

Why? Because if you are the dumbest person in the room, then there is a wealth of knowledge that you can learn and grow from. I spent a day with Nicholas Kusmich, Yuri Elkaim, Chris Winfield, Sol Orwell and Clay Hebert and now I can't sleep with all the ideas flowing in my head. So what do you do to learn, [...]

Always be the dumbest person in the room 2018-04-09T03:36:57+00:00

Is your Digital Marketing Strategy Working?

No matter how hard we think we are trying, sometimes our efforts are just a bit off target and we don’t see the results we were expecting. This is especially true of digital marketing and it is critical that you can identify any points of failure quickly to make the necessary adjustments as soon as [...]

Is your Digital Marketing Strategy Working? 2018-03-14T15:29:51+00:00

Yes – You Do Need an Editorial Calendar

Let’s start with a definition of an Editorial Calendar. An editorial calendar is a document functioning as the main repository for content production, workflow, assignments and deadlines. Your Editorial Calendar is crucial for ensuring your production teams are properly aligned and maintaining visibility with all stakeholders. What should you include in your Editorial Calendar? A [...]

Yes – You Do Need an Editorial Calendar 2018-01-17T10:24:32+00:00

6 Unique Lead Generation Strategies to Use and start 2018 Right!

To generate viable leads you must create content consumers are seeking to drive Internet traffic to those offers. You can then capture these leads using enhanced CTA (calls-to-action) and web forms. Leads are then sent to the sales department who will then close the sale.  A marketers most important goal is developing a strategy that [...]

6 Unique Lead Generation Strategies to Use and start 2018 Right! 2018-01-10T15:29:39+00:00

Top Winter Marketing Battles You’re Not Approaching the Right Way

It is inevitable every year that eventually winter is coming. Many businesses will slow down their marketing while getting ready for End-of-the-Year close-out sales or to prepare tax returns. This is fairly normal as many customers stay home where it is warm and hang on to their money.  It is also pretty standard for many [...]

Top Winter Marketing Battles You’re Not Approaching the Right Way 2018-01-02T20:41:32+00:00

What Do I Post?

I'm often asked "what should I post to social media?" The answer is both simple and complex. The best thing to post are those things that get interaction. There is so much on the internet that people don't have the time to keep up with it all. So experiment. Take pictures of the office (inside [...]

What Do I Post? 2017-11-23T16:17:50+00:00

Top 6 Promotional Ideas Your Business Needs to Consider

You’ve got a business so now you need more customers. How will you accomplish this goal? You need to promote your business meaning get the word out letting potential customers know about the goods and/or services you offer. Promotion can involve such activities as community involvement, sponsoring special events or giving away specialty items like [...]

Top 6 Promotional Ideas Your Business Needs to Consider 2017-08-16T14:13:43+00:00

Using LinkedIn to Build Your Small Business

More than 65 million business professionals around the world on LinkedIn. LinkedIn members have an average annual household income of $109,000. There is a LinkedIn login every second. Almost half all LinkedIn members have decision-making authority for their companies. With statistics like this it becomes obvious that small business owners need to take advantage of the [...]

Using LinkedIn to Build Your Small Business 2017-08-10T10:45:50+00:00

7 Powerful Emotional Triggers For Email Marketing

Email marketing isn’t the only strategy your business should be using but it is one of the best and most effective. In fact, combined with social media marketing you have an extremely powerful tool for reaching potential customers. Coupling these two strategies can be a bit tricky but done properly you can expand your subscriber [...]

7 Powerful Emotional Triggers For Email Marketing 2017-07-19T12:47:40+00:00

How You Know You Need Help from an Inbound Marketing Firm

Does your business need help from a third party to manage your inbound marketing campaign? How can you tell? Do you know if your in-house marketing team has the knowledge and experience to implement a strategy that delivers results? If you aren’t sure, then maybe you need to consider reaching out to inbound marketing agency [...]

How You Know You Need Help from an Inbound Marketing Firm 2017-07-05T12:36:23+00:00